Sales brochure — PA systems for sports facilities, Ambient System
A new PA product line needed a sales material consistent with the rest of Ambient System's portfolio. A brochure presenting a public address system for sports halls, swimming pools, and fitness clubs — with a custom isometric illustration of a sports facility as the visual centrepiece, delivered in three language versions.
Context
A New Product Range for Three Markets at Once
Ambient System was launching a new range of PA equipment for sports and recreational facilities — sports halls, swimming pools, ice rinks, and fitness clubs. The company needed a sales brochure that maintained full visual consistency with its existing line of materials (including the airport brochure), while clearly explaining how multiple technical components — audio matrices, amplifiers, zone microphones — apply within a real facility. The material had to reach three language markets simultaneously.
Execution
A Sports Hall Isometric in Three Language Versions
I designed the brochure while preserving the layout, typography, and visual system established in Ambient System's previous materials — maintaining brand consistency with each new publication. The central element is a custom 3D isometric illustration of a sports hall, showing device placement across the facility's real zones: the main hall, the group activity room, and the storage room with the rack cabinet. I mapped the key portfolio components onto the illustration: ABT-HP200 speakers, ABT-M50 monitors, the ABT-MX6 matrix, the ABT-PA4480AC amplifier, and the ABT-WVC controller — each shown in the zone where it actually operates. I prepared the brochure in three language versions — Polish, English, and German — adjusting text length to the layout separately for each language.
Result
A Complex System Made Clear Without Full Technical Specs
The brochure serves as a sales tool for the new PA product range, used in contact with sports facility managers, municipal sports centers, and audio system installers. The sports hall isometric — following the same approach as the earlier airport isometric — has become a recognizable visual element of the product line, making a complex system easy to understand without needing to read the full technical specification.
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