Social media graphics — FizjoMax mattresses
Consistent visual communication on social media builds trust in products that can't be experienced online. A graphic system for FizjoMax: educational, sales-driven, and brand-building — all within a single cohesive framework.
Context
Inconsistent Communication for a Screen-Only Product
FizjoMax to marka specjalizująca się w produkcji i sprzedaży materaców do spania dla dzieci i dorosłych. Firma dysponowała produktami wysokiej jakości, ale komunikacja wizualna w mediach społecznościowych była niespójna i nie przekazywała wartości marki. Kluczowe wyzwanie: jak wizualnie komunikować komfort, ergonomię i bezpieczeństwo produktu, który klient widzi wyłącznie na ekranie.
Execution
A Template System Recognizable in Every Post
I developed a cohesive graphic system for Instagram and Facebook: fixed templates for product, educational, and promotional posts. I built the system around consistent colors, typography, and layout — so every graphic would be instantly recognizable as FizjoMax. The set includes product posts, sleep ergonomics infographics, promotional posts, and story templates.
Result
Higher Engagement and Consistent Publishing With Less Effort
FizjoMax now consistently builds its image as a manufacturer of mattresses that support healthy sleep. The templates enable regular, polished publishing without requiring fresh design work each time. The educational graphics drive higher engagement and strengthen the brand's expertise in the eyes of its audience.
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For over 8 years, I've been helping companies with visual communication and marketing for their products.
