Logo for a Financial Services Brand – UWIN
UWIN is a newly established brand created through the merger of Credit Risk Solution and Optimal Balance, companies operating in the insurance and debt management sector. The primary objective of the project was to design a modern, credible, and professional logo that unifies the experience and values of both organizations into a single brand identity.
A New Brand with a Shared Identity
The design process focused on creating a symbol that seamlessly integrates two companies into one cohesive brand. Particular attention was given to clarity, visual stability, and industry neutrality, allowing UWIN to communicate confidently within the financial services market. The logo was designed as a strong foundation for future brand communication — both visual and strategic.
Minimalism and Trust in Visual Communication
The logo’s form is based on minimalist principles that enhance professionalism and convey a sense of security. Carefully selected typography and a restrained color palette reinforce UWIN’s position as a reliable and trustworthy business partner. The design was developed with practical use in mind, ensuring consistent application across print materials and digital environments while maintaining clarity and scalability.
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For over 5 years, I have been helping companies promote their services and products by offering daily graphic design support for marketing, production, and image-building purposes.
