Logo Design — Blacksmith Displays
Blacksmith Displays is a company specializing in the sale of exhibition and display systems, working with leading European manufacturers and serving B2B clients. The goal of the project was to create an updated logo for the online store — one that would clearly reflect the brand’s profile, stand out in a competitive market, and communicate its specialization in display solutions.
A Distinctive and Modern Identity
I designed a refreshed version of the Blacksmith logo, extending it with the descriptor “Displays” to directly reference the store’s product range. The focus was on a clean, well-balanced visual form and consistency with the existing brand identity, while giving the mark a more modern, distinctive, and professional character.
Stronger Recognition and Industry Trust
The new logo helped clearly separate the identity of the online store within the broader Blacksmith brand, enabling more precise and effective marketing communication. As a result, the brand gained stronger recognition and increased trust among industry professionals and business clients.
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For over 5 years, I have been helping companies promote their services and products by offering daily graphic design support for marketing, production, and image-building purposes.
