Branding for a Psychotherapy Practice – Mind District
For Mind District, I developed a comprehensive visual identity that reflects the brand’s modern, professional approach to psychology and personal development. The project included logo design, color palette and typography selection, as well as key visual assets used across brand communication.
Logo Design and Brand Assets
The client’s goal was to combine a sense of stability and professionalism with a subtle feeling of freshness and openness. For this reason, the visual identity is built around a muted color palette and minimalist forms. This approach results in a coherent, recognizable brand system that works equally well in both digital and print applications.
Visual Identity Implementation
The project was carried out remotely, with a strong focus on a flexible workflow and efficient prototyping of visual solutions. This allowed for smooth collaboration and quick iteration throughout the design process.
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For over 5 years, I have been helping companies promote their services and products by offering daily graphic design support for marketing, production, and image-building purposes.
