Promotional energy drink label for an intercom product line

Design of an energy drink label created as a promotional material for a new line of intercom products by Ambient System. The drink was used during industry trade fairs as a branded giveaway and souvenir, supporting product communication and brand visibility at the booth.

product communication product label design promotional packaging

Label design aligned with product identity

The main goal of the project was to design a label that clearly referenced the visual identity of Ambient System’s intercom products. This product line is distinguished by a characteristic orange logo, which sets it apart from the company’s other solutions and became a key visual element of the label design. Color choices, contrasts, and graphic composition were carefully developed to ensure a strong visual connection between the promotional drink and the intercom product range, while maintaining an aesthetic appropriate for a consumer product.

Trade fair promotional material

The label was designed not only as an aesthetic element, but also as a functional communication tool in a trade fair environment. The energy drink was distributed to visitors at the Ambient System booth as a promotional item, making it important for the label to be readable at close range, visually engaging, and clearly linked to the promoted product line. Thanks to its consistent visual language, the label supported brand recognition and strengthened product communication in direct contact with potential customers.

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For over 5 years, I have been helping companies promote their services and products by offering daily graphic design support for marketing, production, and image-building purposes.