Trade show materials — brochure & roll-ups for Gebwell
Gebwell needed coherent print materials for an industry trade show — with a two-week window. A 16-page brochure and 2 exhibition roll-ups delivered 5 days before the deadline, fully print-ready.
Context
Marketing Materials Out of Step With the Brand
Gebwell, a distributor of heating systems, was preparing for an industry trade show. Their existing marketing materials were visually inconsistent and no longer reflected the brand's current positioning. The company needed new materials — a product brochure and roll-ups — that would work both at the trade show stand and in day-to-day sales contact with installers and partners.
Execution
A Brochure and Roll-Ups Built to Print Spec
Working from Gebwell's existing visual identity and supplied product materials, I designed a 16-page A4 brochure (offset print version and digital PDF) covering the full heating systems range, and 2 exhibition roll-ups at 85×200 cm — each dedicated to a different product line. All files were prepared to offset and large-format print standards: bleeds, crop marks, CMYK colour profiles.
Result
Additional Language Versions Commissioned After the Show
Materials were delivered 5 days before the trade show. The client considered the new designs a significant improvement over the previous materials, and subsequently commissioned additional language versions of the brochure (PL/EN) for export use. The roll-ups remain in active use by field sales representatives.
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For over 8 years, I've been helping companies with visual communication and marketing for their products.
